donAI

AI marketing for Shopify stores

A Shopify store does not run out of photos, it runs out of time. Every new launch needs a hero image, three lifestyle angles, a few ad variants and a set of captions — and the studio time for that adds up fast. donAI takes the brief instead of the booking, and puts the whole campaign on one canvas.

What donAI actually does for a store

You describe the product and the feeling you want, in a sentence or two — the way you would brief a freelancer. donAI plans the shots, renders them, and lays them out on a canvas you can rearrange.

For a store, that usually means one brief produces a hero shot, a detail macro, a lifestyle image in context and a campaign-ready frame with space for copy. Each one is a separate prompt, not four crops of the same picture, which is what makes the set usable across your storefront and your ads.

  • Product photography that matches your existing listings
  • Lifestyle and context shots your supplier's photos don't cover
  • Ad creatives with deliberate negative space for headline copy
  • Seasonal and campaign variants of the same product
  • Captions written alongside the images, not after them

Product photography without a studio

Most stores are not short of a phone photo — they are short of consistency. The studio hero, the flat lay, the on-body shot and the detail macro all need to look like they came from the same shoot.

Attach a reference image of the actual product and ask for the family. donAI keeps the product recognisable and generates the surroundings, lighting and styling around it. Reference images are the difference between "a beige bottle" and "our bottle".

Ad creatives that fit the placement

A 4:5 feed ad, a 9:16 story and a 1:1 tile are three different design problems, not one image cropped three ways. Ask for each placement explicitly and the composition follows it: the subject placed where the caption will not cover it, the safe area respected.

Meta Ads and Shopify are both connected, so approved creative can move from the canvas to the channel without being re-exported and re-uploaded by hand.

Covering a launch calendar

A product launch is not one asset, it is a week of them: teaser, reveal, benefit, lifestyle, review-proof, last-chance. That is six briefs, and it is the workload that makes most teams fall back on the same three images.

Save the best one as an automation and re-run it next season with the new product. An automation is a saved prompt plus an output style, so the repeat is a menu item rather than a retyped brief.

Keeping it consistent across the store

Consistency is a reference problem, not a prompting problem. A saved project keeps the palette and the framing you settled on; a reusable character keeps the same person appearing in shot after shot instead of a different stranger each time.

Styles set the look once and apply it to everything after, and the canvas keeps the whole set visible so you can spot the odd one out before it ships.

Where to start

  1. Open donAI and attach one real product photo as a reference.
  2. Write the brief the way you would brief a photographer: product, mood, where it will be seen.
  3. Ask for the family of shots you actually need, naming the placements.
  4. Rearrange the results on the canvas, then export or push them to a connected channel.

Questions people ask

Can donAI replace product photos of my actual products?

It can cover the majority of a store's imagery — studio-style heroes, lifestyle shots, details and ad variants — as long as you attach a reference image of the real product so the shape, colour and finish stay recognisable. Packaging text and exact SKU-level accuracy still vary, so anything a customer returns over should be verified against the physical product.

Does donAI publish to Shopify automatically?

Shopify is one of the live connections, alongside Instagram, TikTok, YouTube, Notion and Meta Ads. It is designed so finished creative can move from the canvas to the channel rather than being re-exported by hand.

How many images does one brief produce?

Up to four, and the plan is written for you from the brief — a campaign request gets a set of angles, a single-shot request gets one. Each shot is rendered from its own prompt.

Brief your next launch in one sentence

No templates, no contact sheet to fill in. Write the brief, get the set.